About

I've worked on just about every kind of design project there is. Advertising, brand identity, catalogs, brochures, packaging, publications, trade show environments, web, video, photo art direction. That range has taught me how to move between disciplines without losing the thread of an idea, and how to keep a brand consistent no matter what form it's taking.

I’ve worked with many manufacturing companies, and Marine is an industry category where I have unique experience. I’ve worked with multiple boat companies over many years and I’m also an avid lifelong fisherman. Skeeter Boats is one of my longest relationships. I provided creative direction and designed catalogs, brochures, trade show materials, Websites and more and directed countless location photoshoots all over the country with them.

Photo art direction has been a huge part of my work since 1993, right from the start of my career. I had a boss early on who handed us responsibilities we didn't think we were ready for. He literally handed me a plane ticket and said, “You’re going to North Carolina next week to work with this photographer.” It became one of the biggest and most enjoyable parts of my job, at a volume most designers never get exposed to, and working alongside some of the best photographers in the world helped me grow fast.

In addition to manufacturing, Healthcare and legal/professional services have been just as large a part of my career. I've worked with a long list of clients across each, many of them for years at a stretch, long enough to understand how the business actually runs and not just what it looks like from the outside.

I've shot and loved photography my whole life. I'd already spent 20 years concepting, directing, and editing photos before the same boss who handed me that plane ticket asked me to start shooting for the agency myself. Same boss, different agency. I built a new internal photo production arm around it, then went on to open DoubleBee Photo in 2013. It's a pursuit a lot like design or music. It requires dedication and practice. You can go deep into photography, but you'll never learn everything. There's always more.

Today the majority of my work is commercial photography through DoubleBee Photo, and I still take on a small number of clients as a creative director, art director, and designer. My work has won gold and silver Addys, AIGA Shine and Case Awards, and been featured in Print magazine. I still offer the full range of creative direction, design, and art direction services below, along with access to a trusted network of specialists when a project calls for something outside my own wheelhouse.

Specializing in creative direction with emphasis on art direction, design and branding.

• Advertising

• Brand Development

• Logo, Identity and Collateral Design

• Web Design

• Packaging Design

• Publications and Direct Mail

• Trade Show and POS Display

• Video Concept and Production

• Photo Art Direction

• Location and Studio Photography (via DoubleBee Photo)

I connect directly with clients, which keeps the creative process collaborative and efficient. Because of my extensive network of resources, I'm able to bring in additional specialized creative and production help to fit your project's needs. And if there's not a role for me on your project, I'm always happy to make a trusted referral.

Additional specialized creative and production resources include:

• Copywriting

• Illustration

• Color Correction and Retouching

• Stylists (Food, Product, Clothing, Hair/Makeup)

• Casting and Talent

• Location Scouting

• Web Development

• Research

• Digital Strategy, SEO

• E-mail Marketing

• Social Media Marketing

• Marketing Strategy

• Printing

• Display and Events

• Print Production and Sourcing

• Project Management

• Photo and Video Production